Course Description

COURSE DESCRIPTION

By the end of this course you'll have proficient skills in the most vital elements of a digital media marketing strategy. Some topics covered in the Introduction Course: 

Social Media Marketing

Master the ins and outs of social media marketing. Inclusive of Facebook, Instagram. LinkedIN, Twitter, Snapchat and Google +.

Search Engine Marketing & Search Engine Optimization (SEM & SEO):

You will be able to dominate Google search results and target your audience with the right words and ad placement.

Introduction to Google Analytics:

You will be able to set up and track all data in Google Analytics. You will then be able to use data and metrics to find out what's working and what isn't working with regards to your marketing efforts. 

Email Marketing:

Find out how emails can create repeat customers and draw in new ones. Set up automation and keep in touch with past clients to keep referral traffic as a lead generation source. 

Paid, Owned & Earned Media:

Know what you are paying for, earning in the media and earning through reviews and referrals. Track what vertical has the best ROI for you and your business.  

Persona Classification:

Segment your users so that you are saying the right thing at the right time to the right buyer. These are called - micromoments! We are going to use them to your advantage. 

PLUS SO MUCH more!

It's time to stop wasting marketing dollars on strategies & tactics that don't get results & that you cannot track. Start your digital marketing skills with our introductory course covering everything you need to know to succeed in a digital market and sell more homes. 


Digital Marketing Consultant for Real Estate

NICOLE PARMAR

With three undergraduate degrees & a Master's degree in Evaluation & Measurement, Nicole Parmar is both passionate & qualified when it comes to teaching & explaining the digital landscape. She is a Google Partner, a Bing Certified Professional, and holds many other accreditations in the digital world; making her a leader not only in Real Estate but in the digital marketing world as a whole."Realtors have the power to attract, nurture & convert leads into clients - like never before."

Course curriculum

  • 1

    Introduction

    • Course Overview

    • Traditional Marketing VS Online Digital Growth Marketing

    • Definitions |Terms

    • Testimonials
  • 2

    Real Estate Growth & Digital Marketing

    • What is it

    • Find Your OMTM (It will change)

    • Sales Funnels

    • 4 Types Of Growth

    • Chapter One Review
  • 3

    Developing A Strategy & Your Audience

    • Goals & Objectives

    • Assign Strategic Actions

    • Crafting Your Brand

    • Build Your Brand VOICE - “Our Unique Brand is…”

    • Buyer Persona's: What Are They & Why You Need Them

    • Identify Your Audience

    • Find Your Niche Target Audience

    • Negative Persona's

    • Determining Success - Putting it all together with goals

    • Building Your Audience

    • Community Building

    • Build Your Marketing Stack

    • Chapter Two Review
  • 4

    Social Media Marketing & Search Engine Optimization

    • Social Media Marketing

    • Search Engine Marketing

    • Content: Keywords | Blogging | Vlogging

    • Content Calendars

    • Chapter Three Review
  • 5

    Search Engine Optimization (SEO)

    • Website Analysis

    • Competitor Research & Rankings

    • Chapter Four Review
  • 6

    Top 5+ Digital Marketing Platforms

    • Google Adwords

    • Set Up Your Google Adwords

    • Facebook | Instagram

    • LinkedIn

    • Twitter

    • Snapchat

    • Downloadable Fonts

    • Just Listed | Just Sold Templates

    • Downloadable Static (One Image) Ad

    • Downloadable Animate Ads (Ads that move)

    • Downloadable Weekly Infographic

    • Chapter Five Review
  • 7

    Paid | Owned | Earned Media

    • The Trifecta

    • Paid Media PPC

    • Owned Media

    • Earned Media

    • Combining Online & Offline Strategies

    • Chapter Six Review
  • 8

    Analytics & Measurement

    • Google Analytics

    • Setting Up Google Analytics

    • Create Goals In Analytics To Track Conversions

    • Track Traffic With UTM Codes

    • Focus On Your Goals | Objectives and OMTM

    • Set Up A Customize Dashbaord

    • Regular Analytics Review & Google Analytics Spreadsheet Review

    • Chapter Seven Review
  • 9

    Email Marketing

    • What Is Email Marketing

    • Segmentation

    • Campaign Types & Purposes

    • Automation | Drip Campaigns

    • Testing & Optimization

    • Chapter Eight Review
  • 10

    Final Assignment

    • Build Out An Online Campaign

    • Build Your Customer Journey

    • Conduct SWOT Analysis

    • Take Into Consideration Real Estate Seasonality

    • Be Aware Of Market Fluctuation

    • Final: Building A Marketing Campaign

Digital Marketing For Real Estate

  • $1,298.00

    $1,298.00Advanced Digital Marketing for Real Estate

    Buy Now

  • $1,687.00

    $1,687.00Digital Marketing For Real Estate Course Bundle

    Buy Now

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.