Course Description

COURSE DESCRIPTION

Take your marketing strategy to the next level with digital marketing. Learn how to gain qualified leads, track and re-target potential clients, all while spending marketing dollars efficiently. By the end of this course you will be proficient with:

Marketing Stack For Realtors

A marketing stack is a platform of technologies that you will use to leverage, execute, analyze and improve your real estate marketing activities; from marketing automation to data enrichment and analytics.

The Marketing Funnel
KPI'S: Metrics, ROI & Optimization
Sustainable Growth
Attribution & Marketing
Remarketing
Affiliate Marketing
Partnerships
Marketing Automation Plus more!

Digital Marketing Consultant for Real Estate

NICOLE PARMAR

With three undergraduate degrees & a Master's degree in Evaluation & Measurement, Nicole Parmar is both passionate & qualified when it comes to teaching & explaining the digital landscape. She is a Google Partner, a Bing Certified Professional, and holds many other accreditations in the digital world; making her a leader not only in Real Estate but in the digital marketing world as a whole."Realtors have the power to attract, nurture & convert leads into clients - like never before."

Course curriculum

  • 1

    Introduction

    • Course Introduction

    • Course Overview

    • Tools & Resources

    • Review Of Course One

    • Definitions & Terminiology

    • Testimonials
  • 2

    Real Estate Marketing Funnel

    • Sales Funnel Revisted

    • It Starts With A Marketing Stack

    • Digital/Growth Marketing Funnel

    • Strategies Vs Tactics

    • Building Your Stategy

    • Overview
  • 3

    KPI's | ROI | Optimization

    • Setting KPI's

    • Return On Investment

    • Optimizing Your Sales Funnel For A Better ROI

    • Calculating the Time Delay | Decay of Campaigns & Buyers

    • Conversion Rate Optimization (CRO)
  • 4

    Early Stage Growth

    • What Happens When You Start To Grow

    • Setting Foundations & Getting Systems In Place

    • Inbound Marketing Channels

    • Outbound Marketing Channels

    • Watching Competitors
  • 5

    Remarketing

    • What is remarketing?

    • Set Up Google Analytics For Remarketing
  • 6

    Content & Email Marketing

    • What Is Content & Email Marketing

    • Email Automation

    • Optimizing Systems

    • Attract | Retain | Grow Your Business
  • 7

    Google Tag Manager (GTM)

    • What Is Google Tag Manager

    • Do I Need GTM - Yes & Here Is Why

    • Set Up GTM

    • Remarketing
  • 8

    Attribution

    • What Is Attribution

    • Attribution Models

    • Setting Up Attribution

    • When To Use Which Model
  • 9

    Affiliate Marketing Programs

    • How Does Affiliate Marketing Work

    • Types Of Affiliate Marketing

    • Find Viable Affiliates In Your Community

    • 4 Steps To Set Up Your Affiliate Marketing Program

  • $999.00

    $999.00Introduction To Real Estate Digital Marketing

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  • $1,687.00

    $1,687.00Digital Marketing For Real Estate Course Bundle

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Pricing options

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